Diets don't work and diets are bad for us, but we still seem to come back to diets again and again. Why is that? Why do we love diets so much that we're willing to accept all of the negatives that come with them or don't even recognize the negatives in the first place? In this video, I'm going over some of the reasons why we like diets and dieting. If you want to stay away from diets it's good to know the reasons why you might might get sucked back into dieting. Being aware can help you spot those things when they come up and then push them to the side instead of letting them pull you back into dieting.