With soda sales down, people are wondering what other beverage will come in and take up that gap in the market. But if people drink less soda, does that mean they'll drink more of something else? In this video I'm sharing a bit of my personal soda history and how I think about beverages and inviting you to share your thoughts too! Do you think something like kombucha, cold brew coffee, La Croix, or infused waters will rise to the top? Will people just switch to plain water? Or will we see a more diverse beverage market as people have more options to choose from? And let me know, do you like more casual, chatty style videos, or do you like things straight to the point?