Halo Top and other diet ice creams are quite popular and there are more "healthy" ice creams coming out all the time. But diet ice creams in general and Halo Top more specifically have a lot of problems. Through their marketing, Halo Top promotes a diet mentality that encourages people to ignore their body's own cues and instead "eat the whole pint." They also promote a good food/bad food way of looking at things and even use moral and religious terms and symbols in their advertising. Even the name Halo Top ties the food to this message about morality. On top of all of that, the idea that we even need diet ice cream is an issue. There's nothing wrong with eating regular ice cream.